Lenovo is looking to capitalize on the growing popularity of Android tablets by introducing its own tablet, a report said on Tuesday.
Lenovo has not confirmed the report, but the tablet could be the company’s attempt to capture the tablet market from Amazon, which has long dominated the tablet business.
Lenkos has been offering its own Windows tablets at an eye-popping price tag of $699.
While the tablet is expected to launch later this year, Lenovo is trying to capture a larger share of the tablet space.
Amazon’s Android tablets have become more popular with consumers in recent years as their price and battery life have dropped, according to industry research firm IDC.
Lenx is still in a minority in the tablet industry, with only Asus, HP and Dell providing devices.
But its tablet business has seen rapid growth, according the IDC, as consumers increasingly use tablets to make and receive electronic purchases.
In 2016, tablet sales in the U.S. totaled $1.7 trillion, according IDC data.
Lenz, which is a subsidiary of Chinese technology giant Lenovo Group, is estimated to have sales of $2.7 billion for the fiscal year ending March 31.
Len, which was founded in 1996, is a division of Lenovo Group.
Len’s revenue comes from its products, which range from smartphones and laptops to wearables, gaming systems and printers.
The company’s tablet business accounts for $1 billion of Lenovo’s total $8 billion in revenue, according a person familiar with the matter.
The Lenovo tablet business, however, is still a small portion of Lenovo, which also sells phones and laptops.
Lens tablet business is expected increase its share of tablet sales to 25 percent by 2021 from 18 percent in 2020, the person said.